One of the biggest mistakes is that businesses only post sales content. Constantly begging people to buy their product or services.
Let's go back to the days of TV, radio and magazine marketing. You literally had to buy an ad that will be broadcast in between a segment you were already interested in.
The point is that you have to post content that your audience wants to see that doesn't ask them to buy anything.
It is about 80/20
80 is things your audience wants to see and 20 is giving your best selling pitch
You have to bring content value to the people reading your posts.
Do subtle selling.
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