Digital: Stand out from your competitor

𝑯𝒆𝒂𝒍𝒕𝒉𝒚 𝒄𝒐𝒎𝒑𝒆𝒕𝒊𝒕𝒊𝒐𝒏 𝒌𝒆𝒆𝒑𝒔 𝒖𝒔 𝒐𝒏 𝒐𝒖𝒓 𝒕𝒐𝒆𝒔 𝒂𝒏𝒅 𝒊𝒏𝒄𝒓𝒆𝒂𝒔𝒆𝒔 𝒐𝒖𝒓 𝒅𝒓𝒊𝒗𝒆 𝒇𝒐𝒓 𝒔𝒖𝒄𝒄𝒆𝒔𝒔

🌿 As a physical store you need to stand out. The same is true in digital. When we identify what makes us different from the competition online, we call that our Unique Selling Point, or USP.

🌿 A Unique Selling Point is a clear statement that describes the benefits you offer, how you might solve your customer’s needs, and what distinguishes you from the competition. 🌿 𝟰 𝗸𝗲𝘆 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗮𝘀𝗸 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝘄𝗵𝗲𝗻 𝗱𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗨𝗦𝗣 𝗮𝗿𝗲: • who is my target audience? • who are my competitors? • what problems does my target audience have? and • how can I solve them? 𝗦𝗽𝗲𝗮𝗸 𝗶𝗻 𝗮 𝗵𝘂𝗺𝗮𝗻 𝘃𝗼𝗶𝗰𝗲. 𝗕𝗲 𝗮𝘀 𝗻𝗮𝘁𝘂𝗿𝗮𝗹 𝗮𝗻𝗱 𝗿𝗲𝗹𝗮𝘁𝗮𝗯𝗹𝗲 𝗮𝘀 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗮𝗻𝗱 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿, 𝘆𝗼𝘂 𝗮𝗿𝗲 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝗽𝗲𝗼𝗽𝗹𝗲, 𝗻𝗼𝘁 𝗿𝗼𝗯𝗼𝘁𝘀.